OUR STORY

East London's Gemmologist Jeweller. Combining responsibly sourced gemstones and metals to create honest luxury. Ethical jewellers bringing the Aesthetics to Ethics. Award-winning Collections. Proud Fairmined Gold Licensee. Bespoke Commissions including engagement rings. Ethical jewellery for the conscious consumer. Responsible gemstone sourcing.

“Since I launched The Rock Hound in 2015 I’ve strived to make conscious decisions in all aspects of my business. From the responsibly sourced metals which we are now working with through to the creative direction our jewellery has expanded into. Every step has taken me forwards to elevate and breath life into a brand which has become synonymous with honest luxury. To be crowned Creative Designer of the Year 2024 at the UK Jewellery Awards is the icing on the cake.

I’m immnsely proud to call this my life’s work.

FOUNDER | DESIGNER | GOLDSMITH

SUSI SMITHER FGA, GIA JDT

Despite growing up surrounded by her parents' mineral collection, it wasn't until Susi studied for the Diploma in Gemmology at The Gemmologicial Association of Great Britain that she discovered her true passion. 

After completing her gemmological training, intoxicated by the mixture of geeky science and aesthetically beautiful natural wonders the passion for gemstones and crystals was ignited. In order to delve deeper Susi embarked on two life-changing field trips to Sri Lanka and Tanzania with the Scottish Gemmological Association to gain a deeper understanding of sourcing gems. Having always been a conscious consumer it wasn’t until scrabbling around in a pile of tailings in Sri Lanka and spending days in the Umba Valley in Tanzania with a team of miners that Susi fully grasped the disparity between mine and market and the dark secrets of our industry. “Our lives and livelihoods, whilst worlds apart, are inextricably linked with the miners through gold and gemstones – and I for one, want that link to be a positive one. So when it came to creating a jewellery brand having this duty of care was at the very heart of all my decisions.” 

With over fifteen years hands-on experience in the jewellery trade Susi has honed her skills over the years. Starting with a short course in jewellery making at Central Saint Martins this has led her through 4 years training in Hatton Garden to becoming a Fellow of the Gemmological Association of Great Britain and studying jewellery design at The Gemmological Institute of America. After working at Holts in Hatton Garden as Stock Controller for three years, Susi felt all the building blocks were in place and in 2015 she launched her jewellery brand named after her passion for gemstones - The Rock Hound.

Since launching the brand Susi has received multiple industry accolades in the US and UK: New Designer of the Year 2017 at the UK Jewellery Awards; International Jewellery London 2017, Editors’ Choice Award for Technical Trailblazer; Top Three among the Rising Stars in the Design Center at JCK Las Vegas 2018 and shortlisted for Professional Jeweller’s Ethical Collection of the Year in 2017 and 2019.

In 2019 Susi was invited to join the team at Fair Luxury, a collaboration of jewellery industry changemakers with a vision for a responsible and sustainable future. To find our more about their ethos visit their website here.

Find out more about the awards, nominations and accreditations The Rock Hound has received over the years.

“The desire for knowledge is first stimulated in us when remarkable phenomena attract our attention. For it to continue we must find a deeper sympathetic connection, which will lead us by degree to a deeper acquaintance with the subject.”
— JOHANN WOLFGANG VON GOETHE

Meet the team

Chris Sammon

Susi and Chris have been together for over 12 year and he’s been by her side since the beginning playing a key role in getting The Rock Hound up and running. In fact it was thanks to him that we secured our coveted domain name www.therockhound.com, ask him to tell you the story next time you see him. Looking dapper in his suit and bowler hat he brings a mascaline touch to our styling with an eye towards unisex jewellery collections.

Rusty Rosie Sparkles

Rusty is a chow chow who enjoys chasing squirrels, napping  and sitting on your feet to keep them warm.

Profile image Rebecca Maddock jewellery small business consultant based in London
Natalia Cassel PR specialist

Rebecca Maddock

Award-winning jewellery designer, maker and founder of &Worn Studio, a jewellery industry creative consultancy supporting jewellers and small businesses. A vital part of with The Jewellery Collective and Fair Luxury.

Natalia Cassel

Senior brand and marcoms specialist and publicist with over two decades' experience in building and communicating brands and profiles within the fashion, luxury goods, watches & jewellery, lifestyle, tech and corporate sectors

We wouldn’t be where we are today without The Rock Hound Alumni…

ANITA SHENOI

NIKKI JACKSON

IZZIE TAWIL