After a hugely successful Selfridges debut with the La Maison Couture ethical jewellery pop-up in 2022, and more recently in February this year, The Rock Hound is thrilled to announce that it has now become a permanent online fixture in London’s most iconic luxury retail destination. 

Award-winning jewellery brand The Rock Hound - founded by gemmologist-jeweller Susi Smither - has once again been selected as one of just nine ethical and sustainable jewellery brands for their latest jewellery pop-up in collaboration with Selfridges Project Earth. 

The Rock Hound lands in Selfridges as part of La Maison Couture ethical fine jewellery pop-up & sustainability initiative in collaboration with Selfridges Project Earth