The Rock Hound joins Selfridges.com long term through La Maison Couture
After a hugely successful Selfridges debut with the La Maison Couture ethical jewellery pop-up in 2022, and more recently in February this year, The Rock Hound is thrilled to announce that it has now become a permanent online fixture in London’s most iconic luxury retail destination.
As part of Selfridges’ Project Earth initiative which began in 2020 to drive a transition to a more social impact business model and a net-zero future, The Rock Hound cements its status as one of the UK’s leading sustainable and ethical jewellery companies.
Gemmologist-jeweller Susi Smither FGA GIA JDT said “Selfridges is one of my favourite places to shop in London so I’m thrilled that I can now call it my home! It’s an honour to be under the same digital-roof as so many wonderful and highly regarded luxury fashion, jewellery, and design companies. HotRocks with it’s bold colour and recycled silver fits right in, and it brings me such joy to see pieces created by my own two hands listed on selfridges.com.”
Pieces from The Rock Hound’s 100% recycled silver HotRocks Collection are available to buy through La Maison Couture at Selfridges.com, with Studs, Wands and Wheels stocked in 5 colours: Fiery Red, Fuchsia Pink, Turquoise Blue, Aqua Green and Slate Grey. Large Cluster rings will be available in 2 colours - Fuchsia Pink and Aqua Green. Prices range from £130 to £350.
Selfridges says, “Forever introducing Selfridges to new designers and enduring jewellery, La Maison Couture’s latest find comes in the form of The Rock Hound, a British label renowned for its love of playful hues and offbeat aesthetics. It’s newest piece? The Wand pendant necklace. Designed to mimic a wand of quartz, both in looks and spirituality, this pendulum piece is created through a lost-wax casting process and its planet-positive chain is crafted from recycled sterling silver.”
ABOUT LA MAISON COUTURE
La Maison Couture is a multi-channel retail platform showcasing sustainable fine jewellery, responsible jewellery makers, independent jewellers and lifestyle brands with cutting-edge design. Our mission is to champion and mentor emerging brands committed to social and environmental change. Just as importantly, we believe it is our responsibility to reassure our customers that they are purchasing meaningful jewellery pieces from brands with a positive impact on our planet’s people and resources.